E-Commerce Marketing Manager
Quick Apply Full-time 5 hours ago Full Job Description Position Overview:
The E-commerce Marketing Manager develops and implements marketing plans to fulfil the e-commerce vision and strategy for achieving corporate sales and conversion goals.
Coordinates between digital marketing efforts & brand marketing efforts geared to grow business, increase customer engagement, promote products, and optimize the online experience.
The E-Commerce Marketing Manager is forward thinking when it comes to our online content and monitors our competitors' online presence to ensure that our brands stay relevant and competitive within the online market place.
The E-Commerce Marketing Manager is savvy across all end-user platforms and data asset management systems to ensure that our distributors adequately receive the best and most accurate content that we have to offer.
Additionally, the E-Commerce Marketing Manager deploys SEO tools and methods to ensure product detail pages and product ads are optimized for searching and performance responsiveness as well as delivering visual appeal and compelling content.
Essential Duties and
Responsibilities:
Be end-user centric, exceed the end-user's expectations at all touch points with our brand(s).
Be a voice of the end-user to our organization to ensure we deliver value and grow market share.
Own the development and execution of marketing for specific ecommerce channels.
Analyze, report, and modify marketing to maximize effectiveness of ad spend.
Maintenance and management of content information in assigned customer account portals, ensuring customer facing content is engaging and allows us to hit impression and conversion rate goals by category, sub-category, and SKU level.
Utilize Retail Point of Sales Analytics data to help gain insights, report on trends, and voice areas of missed opportunities.
Reviewing current marketing campaigns for weaknesses and developing solutions within budget constraints.
Analyzing website click-to-purchase conversion rates and the effectiveness of promotions to determine what drives sales.
Strategy development and planning of campaigns that can promote the business and generate genuine traffic (both offline and online).
Implementation of the marketing campaigns right from ideation to final analysis and refinement.
Creating engaging and informative content for the website, blog, social media, and any other content marketing channels that the business might leverage.
Building sustainable relationships and partnerships with other key players such as vendors, advertising agencies, and creative artists as per the need.
Other duties as needed.
Education:
Bachelor's degree Skills & Competencies:
Superior knowledge of the internet arena.
Excellent use of Microsoft Office tools including Word, PowerPoint and Outlook.
Proven experience in identifying target audiences and in creatively devising and leading across channels marketing campaigns that engage, educate and motivate.
Solid knowledge of website analytics tools (e.
g.
, Google Analytics, NetInsight, Omniture, WebTrends).
Must have exceptional attention to detail and able to juggle many projects at once.
Be a bar-raiser.
Strong organizational, time management and project management skills.
Experience in data analysis, pivot tables, and v-lookups.
Must be self-driven and highly productive.
Strong written and verbal communication skills.
End-user centric mindset.
Exhibits the desire to obtain an inferior business acumen.
Genuine problem solver.
Willing/agreeable to demonstrate Excel, financial, internet competencies, etc.
during the interview process.
Job Type:
Full-time
Benefits:
401(k) 401(k) matching Dental insurance Employee assistance program Employee discount Flexible spending account Health insurance Life insurance Paid time off Referral program Vision insurance Schedule:
8 hour shift Overtime Weekend availability Ability to commute/relocate:
Greer, SC 29651:
Reliably commute or planning to relocate before starting work (Required) Work Location:
Hybrid remote in Greer, SC 29651 Quick Apply.
Estimated Salary: $20 to $28 per hour based on qualifications.
The E-commerce Marketing Manager develops and implements marketing plans to fulfil the e-commerce vision and strategy for achieving corporate sales and conversion goals.
Coordinates between digital marketing efforts & brand marketing efforts geared to grow business, increase customer engagement, promote products, and optimize the online experience.
The E-Commerce Marketing Manager is forward thinking when it comes to our online content and monitors our competitors' online presence to ensure that our brands stay relevant and competitive within the online market place.
The E-Commerce Marketing Manager is savvy across all end-user platforms and data asset management systems to ensure that our distributors adequately receive the best and most accurate content that we have to offer.
Additionally, the E-Commerce Marketing Manager deploys SEO tools and methods to ensure product detail pages and product ads are optimized for searching and performance responsiveness as well as delivering visual appeal and compelling content.
Essential Duties and
Responsibilities:
Be end-user centric, exceed the end-user's expectations at all touch points with our brand(s).
Be a voice of the end-user to our organization to ensure we deliver value and grow market share.
Own the development and execution of marketing for specific ecommerce channels.
Analyze, report, and modify marketing to maximize effectiveness of ad spend.
Maintenance and management of content information in assigned customer account portals, ensuring customer facing content is engaging and allows us to hit impression and conversion rate goals by category, sub-category, and SKU level.
Utilize Retail Point of Sales Analytics data to help gain insights, report on trends, and voice areas of missed opportunities.
Reviewing current marketing campaigns for weaknesses and developing solutions within budget constraints.
Analyzing website click-to-purchase conversion rates and the effectiveness of promotions to determine what drives sales.
Strategy development and planning of campaigns that can promote the business and generate genuine traffic (both offline and online).
Implementation of the marketing campaigns right from ideation to final analysis and refinement.
Creating engaging and informative content for the website, blog, social media, and any other content marketing channels that the business might leverage.
Building sustainable relationships and partnerships with other key players such as vendors, advertising agencies, and creative artists as per the need.
Other duties as needed.
Education:
Bachelor's degree Skills & Competencies:
Superior knowledge of the internet arena.
Excellent use of Microsoft Office tools including Word, PowerPoint and Outlook.
Proven experience in identifying target audiences and in creatively devising and leading across channels marketing campaigns that engage, educate and motivate.
Solid knowledge of website analytics tools (e.
g.
, Google Analytics, NetInsight, Omniture, WebTrends).
Must have exceptional attention to detail and able to juggle many projects at once.
Be a bar-raiser.
Strong organizational, time management and project management skills.
Experience in data analysis, pivot tables, and v-lookups.
Must be self-driven and highly productive.
Strong written and verbal communication skills.
End-user centric mindset.
Exhibits the desire to obtain an inferior business acumen.
Genuine problem solver.
Willing/agreeable to demonstrate Excel, financial, internet competencies, etc.
during the interview process.
Job Type:
Full-time
Benefits:
401(k) 401(k) matching Dental insurance Employee assistance program Employee discount Flexible spending account Health insurance Life insurance Paid time off Referral program Vision insurance Schedule:
8 hour shift Overtime Weekend availability Ability to commute/relocate:
Greer, SC 29651:
Reliably commute or planning to relocate before starting work (Required) Work Location:
Hybrid remote in Greer, SC 29651 Quick Apply.
Estimated Salary: $20 to $28 per hour based on qualifications.
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